Doritos "Crash the Super Bowl" (TV/social)

A :30 TV spot featuring an overprotective Dad putting his daughter's potential date to the ultimate test.

Created the idea, cast, filmed and edited all within a few weeks. Probably can't tell though. Doritos Crash the Super Bowl campaign is a genius idea in which anyone is challenged to develop a :30 TV spot featuring their product in efforts to be selected as a finalist and aired on the actual Super Bowl. Finally gave it a shot and with the help of a talented team, we ended up with a hilarious spot! Feel free to check it out on Doritos.com and hopefully during the big game in February 2014!
Twitter/Facebook promo:
We had to get the word out beyond just our own social circles so here's a taste of how we launched "Will Power" on social media. 
Think you can resist a little temptation? #Doritos #CrashtheSuperBowl #WillPower
Want to date my little muffin? Pass the Doritos test first #Doritos #CrashtheSuperBowl #WillPower #DoritosDad
I’m going to tempt your nose, with Doritos #Doritos #CrashtheSuperBowl #WillPower
How many Doritos can I fit in my mouth? Let’s see. 1, 2, 3, 4…..  #Doritos #CrashtheSuperBowl #WillPower
Can Doritos be a four course meal? I’ll let you know #Doritos #CrashtheSuperBowl #WillPower
Cool Ranch or Nacho flavored Doritos? What’s with this “or” crap?
Wanna date my little pumpkin? Just remember. I know karate. #DoritosDad #Will Power
How long can your hold your temptation for Doritos?  #DoritosDad #WillPower
Casting Specs:
We loved the actors in our spot and thought I'd show a little snippet of the casting specs. Just 'cause. 
Dad:
The strangely, “overprotective of his daughter” father figure. Think the guy in Utah
who wore extra short jean shorts to teach his daughter a lesson. He looks around
40, average height,  not super intimidating but probably someone you
won’t want to mess with. Like say maybe Al Bundy.
Will:
Average somewhat skinny, teenage boy, full of testosterone and possibly
a fool for love. Will do anything to impress the right girl but sometimes temptation
gets the best of him. 18 years of age or older but can look around 16-18.
Liz:
Daddy’s little girl. Genuinely attractive, and a little bubbly. Knows her
Dad is a little overprotective and deals with it the best she can. 18 years of age or
older but can look around 16-18.
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