Com Edison (TV, radio, OOH, digital & social)

Integrated campaign about energy efficiency

Commonwealth Edison Company, better known as ComEd, is one of the largest and most advanced energy company in the nation. But hey, that doesn't mean you can leave your lights on. This awareness campaign was created to remind customers in Illinois to be more energy efficient by turning off their lights and changing their old inefficient bulbs. And what better way to do it than talking light bulbs? Join the fun in the kitchen as Phil the incandescent bulb voices his frustration of being left on and receives a pleasant surprise by his colleagues. 
Retired Campaign: Energy Efficiency 
TV: "Time to Retire"
Radio:
OOH:
Digital Takeover:
Retired campaign: Fridge Recycling and Energy Efficiency
We continue our Smart Ideas energy efficiency campaign with tips on fridge recycling and tips on saving with your current fridge. Our TV spot starts back in the kitchen as our young, energetic fridge Finley sees off his ol’ energy wasting dad Frank into retirement. But not before the old timer makes certain his legacy remembers what it takes to save energy. And don’t worry, we didn’t forget about our friends Eddie the Outlet and the LED crew.
 
TV: Too Cool Can Cost You 
Radio: Too Cool Can Cost You
OOH
Digital Banner
Radio: 27 Years (Fridge Recycling)
Digital: Facebook "Guess the Famous Fridge" Contest
Rebates Campaign
ComEd's next stop in energy efficiency lands on their rebates on Energy Star appliances which save even more energy. We introduce two more stars to the kitchen, Lola the Washer and Daniel the Dryer, in a big, exciting way!
TV: "In the Spotlight"
Radio: "Saving Energy's What We Do"
 
Digital Takeover 
Digital Banner
"On You Can Count On" Campaign
Flip. Click. Power up. Plug it in with confidence. ComEd brings you "ON you can count ON". We used digital and out of home to send the message that ComEd's advanced Smart Grid gives your more control over your power. 
 
"The Power Of" Video Campaign
We created several videos teaching Illinois about ComEd's new Smart Meters, Smart Grid, advanced infrastructure and more. Check out https://www.youtube.com/user/CommonwealthEdison/videos to see more videos. 
Video: The Power of the Smart Grid

Video: The Power of Peak Time Savings 
ComEd teams up with sports fans all over the city spreading the word about how much Smart Meters save you money. Here's an example of an email to loyal customers. 
 "A Community That Illuminates" Campaign 
From the mysteries of a molecule to the genius of a drum solo, Josemanuel Hernandez, a student from Archer Heights, exemplifies how developing an interest in the STEM fields can lead to future great careers. ComEd encourages not just young Latinos, but students from all over the city to pursue a career in the STEM fields (Science, Technology, Engineering and Mathematics).
"Share the Light" Campaign
As a proud sponsor of Chicago's holiday lighting events, ComEd was spreading the word about discounts for these events with the "Share the Light" campaign. We included everything from digital banners, takeovers, rich media, social media, email and even a fun, shareable Jib Jab video people could personalize. 
 
Web Takeover and Email:
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